Page Turning Designs and Photography
South Paw Mobile Pet Grooming
Throughout a class known as Integrated Design, we had to revamp a business with a new logo and other design projects. Below is what I came up with for this class.
This first piece of work is a mood board that I came up with for this assignment. This was basically a brainstorming piece that helped me gather my thoughts on what I wanted to develop this brand into. The goal was to give a luxurious, spa-like feel even though the company is a mobile unit. The company brief provided stated that they wanted their clients to know their pets would be treated like family and be given the royal treatment while with South Paw, and I feel like I achieved that feeling with this mood board.
This second piece of work is just a design brief for the client to view and get an idea of what I would be delivering to them. It includes a bit about the company and gives a little bit of an idea of what I would be working on creating for the client based on what they were wanting and needing.
This is the new final logo that I came up with for South Paw. It features a heart-shaped nose with a smile, some whiskers and a lovely royal crown to symbolize the royal treatment that South Paw specializes in.
These are a few different mockups I created of a letterhead, a grooming costs card for both dogs and cats, as well as a thank you card that doubles as a coupon for future services.
These next three images are of three different social media post mockups that South Paw could do for their social media pages to promote their business.
Finally, these last three images are mockups of a advertisement shirt, a grooming smock for employees, and some dog shampoo and conditioner bottles.
